Does this caption embody my thoughts? OK scratch that. Have you seen Inkbolt production’s new movie; New Money? All of the social media talk should have made your appetite wet enough to go catch the movie since its release on Friday. If you have, please make sure to drop your comments in the comment section, I’d really love to hear from you.
New Money hilariously tells the proverbial “grass to grace” tale but this time of a shop girl , Toun Odumosu (Jemima Osunde) who discovers that her father, Ifeanyi died leaving her with billions and the position of CEO in his multi-million Naira firm, Odey Group.
The conflict of the dramedy revolves around Toun fitting into her new life as a billionaire and her old life as an aspiring fashion designer. The movie stars Kate Henshaw (plays the character, Ms Fatima Odumosu aka Mama Toun), Folarin Falz Falana (Quam), Kalu Ikeagwu (Ifeanyi Odey), Dakorea Egbuson, Wale Ojo ( Uncle Chuka) , Blossom Chukwujekwu (Joseph Fineboy), Osas Ajibade (Angela), Adeolu Adefarasin, Wofaifada among other fine actors.
New Money is a relatively decent movie. Relative because for most, it’s a thrill to watch but for me, it could have done better on a zillion levels.
Starting off on the GRAND parts, the picture quality of the movie was clean! The audience didn’t have to bother with sweaty actors and funny camera angles. The movie also did well with their choice of location making it easy for the audience to follow the grass to grace transition with the highbrow and ghetto locations.
For the better part of the movie, the actors had control of their characters. The choice of cast appeared to be thoroughly thought out as each actor embody their characters especially Falz’ character; Quam. Don’t celebrate that bonus guys, none of the characters required extra skill to interpret except probably the character Quam which was definitely structured to suit Falz.
It is impressive how Nigerian female directors are seizing the moment and making giant strides in the Nollywood industry. New Money was directed by Tope Oshin who has been in the news for some brilliant screenplays this year. While her directorial skills are laudable, she literally shot for a spot near Oscars on this production. Each scene was interpreted with just the right amount of emotion most especially the scene where Toun confronts Fatima for keeping the identity of her father from her.
Tope Oshin is typically the “emotion” director.
The movie had a balanced end unlike most Nollywood productions that start nicely then crash end. New Money ends with Toun handing over her position to Angela (Osas Ajibade) and pursuing her fashion career. The choice of shooting at the GT Bank Fashion runway also did well for realism considering the elements of drama that the movie reflects.
Ermm…dragging Toun into a romantic relationship with Joseph was a little cliche and was totally unnecessary.
Finally! Let’s get to the thumbs down part.
When would we get the continuity part of filming and editing right? While New Money was near perfect, the movie was ruined by two contradicting dialogues. The first was Fatima (Kate Henshaw)’s description of Ifeanyi as being from a wealthy family and how his mother tried to pay her to annul the marriage / Angela’s description of Ifeanyi as a driver turned CEO. Were we to take the rich kid story or the humble beginning story? Most certainly, a lot of people missed that!
Audio quality was well below standard. For a production as interesting as New Money, the expectations rose too high to have audio effects ruining the show. While Simi and Falz are two buzzing artistes in Nigeria at the moment, the constant replay of Soft Work and Remind Me soon became painful to listen to.
We understand that filmmakers need to make money off sponsorship but there has to be a law forcing them to STOP brandishing product placements in our faces or crafting unnecessary scenes just to accommodate the adverts. In New Money, it was impossible not to realized how they shoved Google down our throats as well as NIWA (National Inland Waterways Authority).
Ultimately, for a fashion designer who was moving from the Jeans and Top life to the corporate CEO life, Toun’s clothes were appalling to say the least. The peach colored dress had to take the trophy for ridiculous cut and tacking.
The makers of New Money grabbed the plug but did no justice to yanking the plug from the sockets!
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